UGC & Creator Content
Content that feels real. Created to work.
From creative direction to creator selection and production, we make creator-led content easier to produce and easier to use.
Made for your channels
A human perspective on your brand.
Product demonstrations, everyday stories and distinctive creative angles can make your brand easier to understand and more engaging to watch.
We shape content around its intended channel and role. Advertising usage is agreed explicitly, not assumed to be included.
Less coordination
Keep the ideas. Lose the loose ends.
Finding the right creator, writing a useful brief and bringing feedback together takes time. We connect those steps into one managed production.
You get a defined scope and one point of coordination, from creative concept to reviewed assets.
The production process
Considered at every step.
01
Creative concept
We develop angles rooted in your product, audience and objectives.
02
Creator selection
We look for relevant voices, production craft and a natural brand fit.
03
Brief & production
Creators work from a clear brief, agreed scope and usage terms. We coordinate the production.
04
Review & delivery
We consolidate agreed feedback and check the final content against the brief before delivery.
Content formats
A format that fits the idea.
01
Product demonstrations
Show the product in use, with a clear role for the creator’s perspective.
02
Everyday stories
Explore lifestyle-led content grounded in relevant settings and situations.
03
Short-form video
Shape creator-led video around the intended social channel and creative brief.
04
Product imagery
Discuss creator-produced still assets alongside the agreed content scope.
Formats, quantities and rights are agreed in the proposal. Where agreed, we review delivered content and capture learning for future briefs.
Content packages
Start with the right scope.
Each proposal confirms production scope, creator fees, revisions, deadlines and usage rights. Creator publication, paid advertising usage and exclusivity are agreed separately.
A little clarity
Good questions.
Which brands do you work with?
Our initial focus is small and medium-sized B2C brands, particularly fashion, lifestyle, beauty, wellness and interiors. We welcome enquiries from other sectors where there is a strong creative fit.
Does UGC include posts on a creator’s profile?
No. UGC production delivers assets for your brand’s channels within agreed usage rights. Publication on a creator’s own channels is a separate campaign arrangement.
How are rights, timings and feedback agreed?
Your proposal defines deliverables, review rounds, deadlines, creator fees and usage rights. Advertising usage, exclusivity and additional production are agreed separately; nothing is assumed unlimited.
Can we begin with one project?
Yes. A defined content project is a practical starting point. If your needs become recurring, we can discuss a longer-term production partnership.
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