Creator Campaigns
The right creators. The right connections.
Thoughtful creator partnerships, creative direction and coordinated campaigns built around your brand.
Beyond brand-owned content
A collaboration, not just a deliverable.
In a creator campaign, creators publish to their own channels. Their voice, audience and publication commitments become part of the project scope.
Unlike UGC-only production, each campaign is individually quoted. Creator fees, publication terms and any additional usage rights are agreed before work begins.
A coordinated campaign
Intentional from the start.
01
Strategic planning
Define the objective, audience, channels and role of each creator partnership.
02
Discovery & selection
Review creative fit, audience relevance and the collaboration’s practical requirements.
03
Direction & briefing
Build a focused creative brief with room for the creator’s own perspective.
04
Coordination
Manage agreed milestones, content reviews and publication commitments.
Publication & deliverables
Creator channels, timing, agreed assets and publication commitments are defined in the scope before production begins.
Reporting & learning
Make the next brief more informed.
We agree what campaign information is available and relevant before the project starts. Publication checks, content feedback and accessible performance signals form the basis for review.
We use that learning to inform future creative decisions. We do not guarantee reach, conversions or a particular return on investment.
Collaboration options
A focused activation. Or a longer conversation.
Discuss a product-led collaboration, a defined launch activation or an ongoing creator relationship. We’ll assess the fit and coordination needs, then propose an achievable scope. Each campaign is individually quoted.
A little clarity
Good questions.
Are creator fees included in a UGC package?
UGC package scope and creator campaign scope are different. Publication to a creator’s audience requires its own fee and rights assessment; it is not included automatically in UGC production.
Can we reuse campaign content in ads?
Only if advertising usage has been agreed with the creator. Channels, duration, exclusivity and any additional fees must be specified in the agreement.
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